Today is a chinese festival: mid-autumn festival，mostly as same as the thanks giving day, people celebrate the harvest ，families will come together and have a reunion. In china, spring festival is the most important day，mid-autumn festival be regarded at the second place. Before the mid-autumn festival, people always present gift to elders, like parents,uncles and aunts. The traditional gift of the mid-autumn day is a snack called “moon cake”.
moon cake with tea
haagen dazs also release their own brand moon cake in China
These is a ridiculous phenomenon about the moon cake, many companies sale the luxurious moon cake, it is not to say that the moon cake has the top rated taste, actually the best moon cake maybe only cost 15 dollars a dozen，the luxurious one has a sumptuous packing，and with some slap-up goods，like Swiss watch, French wine and so on. By this way, moon cake turn to be a outstanding gift with a high value. China is a traditional country，people believe the relationships play a huge role on daily life, the luxurious moon cake is a miniature of this phenomenon.
luxurious moon cake: 8 pieces for about $12000USD
In my opinion, company should focus on the quality of the product, although marketing is a important part of the business, but it's of great harm but no goodness that company take excessive behaviors. Every company should back to the origin.
I'm not going to lie... all these pictures that you have posted in your blog are making me hungry.. and definitely are grabbing my attention.
回覆刪除You mention that companies should spend more time focusing on the quality of the product. Are you seeing that as a trend with products in China? Or were you specifically talking about moon cakes? The luxurious moon cake, I would imagine, would have to be of very high quality because of the status it appears to have... being given as a gift with wine and Swiss watches. Or is it a matter of which "brand" the cake is? I know I am someone speaking in metaphors because it seems as though marketing over quality occurs with a number of products.. look at Cadillac vs Hundai. Maybe I am not watching the right tv channels or reading the right magazines.. but I see many more commercials for Hundai than Cadillaz right now.